Emanate: Agency Business Report 2011

Headcount was 100 globally. In early 2011, the firm hired Kiersten Zweibaum as MD from Ogilvy's corporate practice.

Principal: Kim Sample, CEO 
Ownership: Omnicom
Offices: Four: New York, Los Angeles, London, Munich

Staff
Headcount was 100 globally. In early 2011, the firm hired Kiersten Zweibaum as MD from Ogilvy's corporate practice. Globally, it added Nick Propper as CEO London and GM for Emanate Europe, as well as Robert Wreschniok and Susanne Kochs as MDs in the new Munich office. Kim Friedman, former MD, and Gregory Papajohn, former director, left the firm.
 
Practice areas
The agency doesn't break down its structure based on practices, but it touts expertise in consumer, corporate, and healthcare.
 
Accounts
Emanate lost US clients Office Depot and Opera Solutions due to the completion of projects in 2010, but the agency brought on The Hartford insurance account and expanded its work with longstanding client Bank of America.
 
Financial performance
Top-line growth was about 5%, compared to about 30% in 2009. CEO Kim Sample says she fully expects to see double-digit growth in 2011.
 
Analysis
Corporate business proved particularly strong this past year, notes Sample, explaining that "reputation work was really a reflection of the times and the challenges brands were facing."
 
She attributes the dissimilar financial gains of 2009 and 2010 to the agency's decision to focus on its internal process and client management.
 
"We had agency development work in terms of being more consistent in the way we manage business," says Sample. "We wanted to focus on how we're developing our talent, which was something that had fallen by the wayside as we grew so quickly."

In 2011, she expects growth largely through business that combines corporate and consumer work.

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