DKC: Agency Business Report 2011

Investing in agency expansion in 2009 helped DKC achieve revenue of almost $24.3 million in 2010, a 10% increase over the prior year.

Principal: Sean Cassidy, president
Ownership: Independent
Offices: New York and Albany, NY
Revenue: $24,260,000
Headcount: 135

Investing in agency expansion in 2009 helped DKC achieve revenue of almost $24.3 million in 2010, a 10% increase over the prior year.
 
"Our 2010 performance speaks very much to the strategy of investing during an economic downturn," says DKC president Sean Cassidy. We invested in a government unit and a digital unit at a time when a lot of companies across all business sectors were retrenching. That helped us to remain flat in 2009 and it then served as the impetus for growth in 2010."
 
The agency added 10 people across the business, with three going to the government affairs division in Albany, NY, including Paul Zuber who joined as deputy director. The agency's Manhattan office relocated to a larger nearby space in December 2010.
 
Success on the West Coast
Southern California was a strong market for DKC because of its work in the video-game sector, which Cassidy says "is a big growth area for the entertainment industry overall and a significant growth sector for us." DKC has been working with THQ, its biggest video-game client, for three years.
 
Other West Coast work included a sizeable amount with Yahoo, the relaunch of The Hollywood Reporter, and work with Marvel and Restoration Hardware.
 
Growth in the agency's Midwest client roster was also strong, with the addition of three Jim Beam brands – Hornitos Tequila, Sauza Tequila, and Courvoisier – and the signing of an agreement late in the year to become AOR for Texas-based Match.com.
 
Unique projects
Interesting 2010 campaigns included work for Avenue: The World School, a global network of for-profit private schools, with the first unit opening in New York in fall 2012, and a reality show to run on the Oxygen channel that will pick the next addition to the cast of Fox's hit show Glee.

The agency is building momentum with its digital group DKC Connect, which opened in 2009. In 2010, New Balance, a client since 1992, retained DKC Connect for its social media work.
 
Growth at the agency was attributed to 75% new business and 25% organic, with 98% of clients on retainer.

Looking ahead, Cassidy sees great growth potential in the automotive space in 2011.

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