Bite Communications: Agency Business Report 2011

Global headcount dipped slightly to 181 by year's end. Waggener Edstrom's Michelle Herman joined as GM of North America and Simon Mathews was named SVP of digital strategies. SVP Tony Hynes left.

Principal: Clive Armitage, CEO
Ownership: Next Fifteen
Offices: 12 globally and three in North America (New York, San Francisco, and Toronto)

Staff
Global headcount dipped slightly to 181 by year's end. Waggener Edstrom's Michelle Herman joined as GM of North America and Simon Mathews was named SVP of digital strategies. SVP Tony Hynes left.
 
CEO Clive Armitage says the agency is hiring aggressively in Asia and Europe, while there are a few openings in the US.

Practice areas
Bite serves a broad b-to-b and b-to-c client base and is structured around specialties. Social media and digital grew significantly in all regions. Financial services, tech, and healthcare were strong in China.

Accounts
Wins included Alibaba, Livescribe, Playfish, and Stride Rite in Asia. HP, Livescribe, and Playfish accounts continued to expand across multiple markets.

Financial performance
Global revenue was under $50 million and flat to a bit down. Margins remained stable.

Analysis
Armitage notes marketing silos are disappearing as clients seek the most effective marketing solutions. Hiring diverse talent and acquiring agencies such as Asia-Pacific digital shop OneXeno last September have bolstered skill, expertise, and digital offerings. Bite also expanded its European footprint in September, opening Soundbite Communications in Paris.
 
"We've always played in the PR silo, getting 10% to 15% of marketing spend," adds Armitage. "As silos break down the opportunity for us to pitch for bigger pieces of business is huge. We must show that we can deliver those kinds of campaigns."

This year is shaping up nicely. New wins include Skype and Visa. An office opened in India and another is slated for Germany.

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