Atomic PR: Agency Business Report 2011

In late March 2011, Huntsworth acquired Atomic for $13.3 million, a move that will bolster the firm's global reach, which CEO Andy Getsey admits was a point of concern.

Principal: Andy Getsey, CEO
Ownership: Huntsworth
Offices: US: San Francisco, Los Angeles, and New York; Europe: London and Munich

Staff
Headcount rose to 75 (up from 49 in 2009), with 8% turnover. It's currently at about 85.
 
Practice areas
Along with a deep tech heritage, Atomic's practice areas include Web and social brands and entertainment. Consumer tech and nonprofit are new, and both gained traction, starting with Polaroid's relaunch at CES.
 
Accounts
The roster exceeds 50 clients. Netgear and Match.com were among 20-plus 2010 wins. A few startups cut budgets in late 2010. ArcSight was lost in 2011 after HP acquired it.
 
Financial performance
Global revenue was up 57% to $11,964,524 and US revenue rose 45% to $11,084,753. The San Francisco office grew business the fastest and the five-person London office billed $750,000 in its inaugural year.
 
Analysis
In late March 2011, Huntsworth acquired Atomic for $13.3 million, a move that will bolster the firm's global reach, which CEO Andy Getsey admits was a point of concern.
 
This union solidifies an already existing relationship, as a joint 2009 venture allowed Atomic to open offices in Munich and London. Huntsworth also helped Atomic open sister agency H3O in February. The 12-person San Francisco shop is headed by Atomic cofounder Rebecca West.
 
This news comes on the heels of some strong work in 2010. For clients such as Intuit and Verizon, the firm executed trans-media campaigns with analytics-driven strategy and broad tactics.

"It's caused more brands to contact us," says Getsey. "This year, we're trying to get more trans-media all the way around. We're hiring more digital, social, content/community management people and exploring ways to get more creative. Programs must be more analytically grounded."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.