NORTHBROOK, IL: Underwriters Laboratories (UL), a $1 billion leader in product testing, certification and standard development, has given its global PR work to MSLGroup.
MSLGroup already handled consumer marketing efforts in North America for the company, including social media, media buying, and digital advertising, said Suzanne Lavin, corporate marketing VP for UL. “We felt given the direction of our business, and the growth we're pursuing that it was time to gain some integration and efficiencies between [consumer marketing and PR],” she said.
GolinHarris had been UL's global PR AOR, including in North America.
“GolinHarris has been a great partner for the last three years, but this was a business decision due to the fact that we really like what MSLGroup was doing for us in terms of consumer marketing efforts in North America and we were also happy with their global footprint from a PR standpoint,” Lavin told PRWeek.
MSLGroup officially took over the account May 1.
Lavin declined to reveal the budget of the account. However, industry sources told PRWeek the account is valued in the mid-seven figures.
With the global PR win, the UL account represents the kind of one-stop service MSLGroup wants to provide to clients. “Through our expansive offerings on communications, marketing, and digital, MSLGroup can continue to deliver the insights needed to be UL's most trusted advisor,” said Jim Tsokanos, president of the Americas, in a statement.