Taylor names Scott VP, and brand planning director

NEW YORK: Taylor hired Katrina Scott as VP, and brand planning director, where she will report to Christian Alfonsi, EVP of strategic planning, and head of the agency's brand counsel group.

NEW YORK: Taylor hired Katrina Scott as VP, and brand planning director, where she will report to Christian Alfonsi, EVP of strategic planning, and head of the agency's brand counsel group.

Scott is on board to drive insights and awareness for Procter & Gamble's Olympic Games and NFL partnerships, Nestle's Stouffer's, and Novartis' Excedrin. She will also work alongside Michelle Leo, VP, on brand planning professional development across all Taylor offices.

Scott has worked at Euro RSCG, Kaplan Thaler Group, and SapientNitro.

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