As exclusively revealed by PRWeek last August, co-CEO Peter Finn is splitting from Ruder Finn to head up his own agency called Finn Partners.
Finn Partners will still be part of the Ruder Finn Group and will formally launch later this year. It will comprise the entire staff of Ruder Finn's San Francisco, Los Angeles, Chicago, and Washington, DC offices – including the recently acquired Rogers Group, which will operate as Rogers/Finn Partners, with Ron Rogers as president.
In addition, about half of Finn Partners' 160 staff will be based in New York City. The new agency will also include the Prism digital group and Ruder Finn's Israel office.
The agency expects to achieve revenue of $25 million in its first year, with technology making up about one-third of the total. Clients will include Liz Claiborne, Logitech, The North Face, Hyundai, Vonage, and Rosetta Stone.
President of the Americas Richard Funess and four other Ruder Finn executives are moving to the new agency as senior partners: west coast lead Howard Solomon; tech practice head Alicia Young; Gail Moaney; and Noah Finn. Rose Maciejewski will act as the agency's brand leader.
“We will start to operate Finn Partners right away,” said Finn, whose title will be founding partner. “We have already formed within Ruder Finn in spirit. Ruder Finn and RF|Binder Partners have four buildings in New York and we might split that existing space.”
Peter Finn's sister, Kathy Bloomgarden, will continue to lead Ruder Finn, which will oversee about $70 million in client revenue moving forward. His other sister, Amy Binder, already heads up RF|Binder Partners, another agency within the Ruder Finn Group, which reported 2010 revenue of $12.3 million in PRWeek's recent Agency Business Report.
Bloomgarden said: "There is no signed agreement as yet, but it makes a lot of sense and is good for both entities. There is a different strategic focus and different skillsets between the two groups. There will be no changes on any Ruder Finn client accounts."
She added that Ruder Finn would continue to operate under four main strategic pillars: corporate reputation, consumer lifestyle, health and wellness, and technology and innovation. The latter strand will be based on the West Coast and led by new hire Sabrina Guttman, who was recruited recently from AxiCom North America to head a "new technology and innovation practice" at Ruder Finn.