NEW YORK: RF|Binder Partners was hired as AOR for Dallas-based Talenti Gelato e Sorbetto, following a search.
The agency will be responsible for expanding the brand, as well product awareness, for Talenti, which first opened as a gelato store and cafe in 2001 in Dallas and subsequently expanded into a nationwide brand. RF|Binder will also work on its digital presence.
Talenti's product offerings include 18 flavors of gelato and sorbetto made with natural and raw ingredients. Last month, the brand introduced a new sea-salt caramel flavor and recyclable screw-on lids.
Neither RF|Binder, nor Talenti, were immediately available for comment.