Poulson to head Burson's global tech practice

NEW YORK: Lisa Poulson today took over the global technology practice at Burson-Marsteller after heading the agency's Hewlett-Packard enterprise account.

NEW YORK: Lisa Poulson today took the role of global technology practice chair at Burson-Marsteller after a five-and-a-half-year stint as global client leader for the agency's Hewlett-Packard enterprise account, which spans 75 countries.

Poulson will report to CEO Mark Penn as she leads the agency's global technology team across the US, Latin America, EMEA, and Asia-Pacific region.  She will also join the firm's business operations team and continue to lead the HP enterprise account, all from San Francisco, where she is currently based.

Poulson will lead Burson's global practice chairs across all four regions as they work to grow business, as well as focus on setting a global strategy for addressing the technology industry and delivering innovative technology services for clients. A particular emphasis will be placed on integrated campaigns that extend beyond traditional media relations.

Prior to working at Burson, Poulson led communications and corporate marketing at Tumbleweed Communications and Realnames, both Silicon Valley start-ups. She has also worked as group manager of corporate affairs and group manager of PR for Sun Microsystems, as a communications consultant for technology companies, and in Burson's technology and public affairs practices from 1988 to 1996.

Poulson looks forward to tapping into the agency's depth and experience in the tech arena as she enters her new position. She plans to leverage the firm's expertise across numerous accounts, while also extending her experience managing global teams beyond the HP account.

“[Burson-Marsteller] has so many people around the world that do magnificent work in technology and have such great expertise," she said.

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