PARSIPPANY, NJ: Ogilvy CommonHealth Worldwide has promoted Brad Davidson to GM of the firm's insights and analytics consultancy unit.
In his new role, Davidson will oversee the unit's physician-patient communications research projects for clients, and develop and implement new research methodologies that focus on the approaches to the doctor-patient story and messaging.
In addition, he will be involved in the launch and execution of two research products. Further details could not be disclosed on the upcoming products due to client contract obligations.
Davidson said the team will continue to work on improving their current offerings, but will also target the area of tracking online influence, and online discourse, which he sees as an important trend.
"The Internet is the biggest linguistic laboratory ever invented — you can see new patterns of conversation and new channels of communication emerge, evolve, and in some cases die, practically in real time," he said. "As social media becomes a more important aspect of the information ecosystem, so too our tools need to evolve and grow."Davidson previously served as SVP and management supervisor of the insights and analytics unit. As GM, he will report to Joe Gattuso, Ogilvy CommonHealth Worldwide's EVP and chief strategic officer for business development. Davidson is replacing Meaghan Onofrey, who now works in New York in account servicing for Ogilvy Healthworld, another unit of Ogilvy CommonHealth Worldwide.
Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network, and is a WPP company.