Atomic hires three VPs

SAN FRANCISCO: Atomic PR recently added three VPs to its team. Monica Wik and Sandra Lo join the agency's San Francisco office, and Debbie Etchison joins in Los Angeles.

SAN FRANCISCO: Atomic PR recently added three VPs to its tech and web brand practice. Monica Wik and Sandra Lo join the agency's San Francisco office, and Debbie Etchison joins in Los Angeles.   

Wik joins the tech and web brand practice in San Francisco, where she is working alongside a number of Atomic VPs in order to get acclimated with the agency's systems and culture. Starting in mid-July she will begin leading teams on different accounts. Before joining Atomic she worked on Apple's worldwide retail PR team.

Prior to Apple, she worked for a number of years at Sony Computer Entertainment America, where she helped build the company's corporate communications team. She also has agency experience from a position at Blanc & Otus, where she managed several consumer accounts.

Much like Wik, Lo is getting a feel for the agency's culture before she starts joining new accounts and leading teams in mid-July. She previously served as the global communications lead at Adobe, where she led PR and social media programs for the company's digital enterprise solutions, launched products, and led thought leadership campaigns.

Before working at Adobe, Lo managed corporate communications at Salesforce.com and has also worked at Macromedia, where she led global PR and analyst relations.

In Los Angeles, Etchinson will work on the Sony Electronics account, as well as several others. She joins from a VP position at Hill and Knowlton in Washington.

She has also worked as a VP at Weber Shandwick in both New York and Atlanta, where she managed consumer media relations and product launch campaigns. She also has experience as a congressional press secretary, journalist, and documentary filmmaker.

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