NEW YORK: MSLGroup has launched a new beauty and luxury specialty known as BE SPOKE., headed by SVP Carson Gray Elias.
The new specialty will combine various lifestyle and beauty services into a distinct offering intended to provide clients with the close approach of a boutique agency while harnessing the global resources of a larger firm like MSLGroup.
BE SPOKE. will be led by MSLGroup SVP Carson Gray Elias, who developed the specialty from the ground up.
“We talked about building something from the inside out,” Elias said. “It was really important for me that we create our own brand, our own feel, our own logos, and for the first time have the opportunity to tap into all the global resources that a corporate giant like MSLGroup has.”
BE SPOKE. has signed two major clients and is currently presenting the offering to Hennessy, American Crew, and Citi Cards.
Elias joined MSLGroup last February. She previously served as executive director at Rpr Marketing Communications, handling North American beauty care for Johnson & Johnson.