Inktel honors the innovative spirit

Inktel Direct, a business process outsourcer for Fortune 500 companies, was seeking ways to embrace the American tradition of innovation.

Company: Inktel Direct
Campaign: 100 Days of Innovation
PR agency: In-House
Launch: July

Objective
Inktel Direct, a business process outsourcer for Fortune 500 companies, was seeking ways to embrace the American tradition of innovation.

“Big problems in history have been solved by people being creative and having the courage to be so,” says Alex Buznego, business development and marketing services manager at Inktel Direct. The company also wants to tap into the creative imagination of its employees.

Idea
“100 Days of Innovation” is a three-pronged effort that will use in-house resources and target both Inktel Direct employees and outside entities.

The “Inktel Direct Innovation Grant” will award a minimum of $10,000 to the nonprofit that submits the most successful idea through the company's website. The submissions can reach across diverse disciplines, such as the environment and education.

“Create the Inktel Mascot Challenge” solicits staff ideas for the company's official mascot. The “Big Idea” is an online submission portal through which staff, partners, and community members can submit ideas year-round.

Tools
All three submission platforms will be supported by social media responses on Facebook, Twitter, LinkedIn, the company's blog CollectiveInktelligence.com, and YouTube.

“On Facebook, we'll promote the effort by putting up inspirational quotes, milestones in innovation history, and fun facts,” Buznego says, adding that they'll do likewise on Twitter. The company will also pitch to traditional media.

Measurement
Success will be measured by the number of nonprofits submitting ideas, as well as which nonprofit garners the most votes on the campaign's social media platforms. Inktel will also tabulate the number of Facebook likes, mascot-contest submissions, and viral activity.

“Small ideas and the courage to be creative can make a profound impact on the world,” says Buznego. “It's that sentiment we're trying to encourage.”

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