Habits: Matt Traub, MD/chief of staff, DKC Public Relations

If you walked into my office, you would fully believe I worked in politics and not PR.

Morning ritual
I wake up between 5:30 and 6:30am – determined by a complex algorithm on the day's agenda and how cooperative my kids are being. I check overnight emails and digest a mix of news.

Required reading
The New York Times, followed by an expansive cocktail of print, broadcast, and online sources. I spend a lot of time with Yahoo's homepage and Yahoo News. In this business, you must consume a constant diet of news and information.

First PR job
I spent the early part of my career on Capitol Hill, so DKC is my first real job in PR. But I was chief of staff and press secretary to Rep. Nita Lowey (D-NY), which introduced me to working with the media.

Proudest career achievement
Being part of the management team that has grown DKC into one of the largest independent agencies. But it's also everyday work: helping launch companies; bringing clients through crises; working on legislation to protect women's rights, strengthen food-safety laws, and promote democracy worldwide; and helping young staff grow into seasoned pros.

Most regrettable career moment
I've been blessed with very few regrets, though obviously a healthy delusional streak.

Most distinct aspect of your personal office
If you walked into my office, you would fully believe I worked in politics and not PR. My shelves are lined with pictures of President Clinton, Rep. Lowey, Rep. Joe Crowley, and other political types. I have Roll Call's Capitol Hill-themed homage to the old New Yorker view of the world image. There's also a photograph of Bobby Kennedy with one of his sons that I hung because he is a hero of mine. After my son's birth, this sweet image took on a more powerful meaning for me.

Person to call in a crisis
Excluding DKC, it's Howard Wolfson, my old friend and boss. He's a tireless fighter and someone you want in your corner. Only Mayor Bloomberg has that privilege now.

Mentor
It's a good idea to listen and learn from many different people – whether supervisors or subordinates – because the best lessons come from the most surprising places.

Ideal job, if not in PR
Something in politics, but you likely could guess that.

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