From crisis to cause, PR keeps proving it can be a force for good

There can be few people in the world who don't remember what they were doing on September 11, 2001, when the terrorist attacks hit New York and Washington, DC.

There can be few people in the world who don't remember what they were doing on September 11, 2001, when the terrorist attacks hit New York and Washington, DC. As the 10th anniversary of this horrific event approaches, PRWeek analyzes how cities such as New York emerge from tragedies and rebuild their reputations, helped by PR. New Orleans, Memphis, and Taos, NM, suffered in different ways to New York City, but all share the use of smart and consistent communications as a tool to reshape their image.

This month's Newsmaker, Kate James, is a high-profile communicator who possesses the passion for a cause at the Bill & Melinda Gates Foundation and understands the value of a unified, but flexible communications voice.

These examples are a reminder that PR can be a force for good, and not just a tactic used to sell more widgets or promote a certain agenda - though, as we know, it's pretty good at that too.

Speaking of being a force for good, PRWeek has linked up with the Council of PR Firms to launch the inaugural Diversity Distinction in PR Awards, with a view to promoting best practice in diversity and inclusion within PR agencies and recognizing those doing great work to achieve genuine change - change that is undoubtedly required. You can check out the details of the categories and start to plan your entries at www.prweekus.com/diversityawards.

The intention is for these awards to run every year from now on, and to, in some small way, address the lack of diversity at PR agencies, especially at the senior levels, that PRWeek has long been active in highlighting. 

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