Crowdbooster rolls out social analytics tool

SAN FRANCISCO: Crowdbooster, a social media marketing tool that provides analytics-based recommendations and insights to help brands communicate more effectively on Facebook and Twitter, has officially launched.

SAN FRANCISCO: Crowdbooster, a social media marketing tool that provides analytics-based recommendations and insights to help brands communicate more effectively on Facebook and Twitter, has officially launched.

The social media optimization platform provides recommendations on whom to engage with, what type of content to share, and when to share it, all based on a user's social activity.

“All of those questions that you have to answer everyday, we do the answering for you based on the data and on our listening efforts,” said Ricky Yean, the company's CEO and co-founder.

The platform also offers a full analytics suite and scheduling features that allow communications professionals to post to their social networks at the most optimal times.

What's more, Crowdbooster helps users engage with important influencers by issuing notifications when someone with a high Klout score begins following them or if they fail to respond to a key influencer.

A number of social media and communications professionals for well-known brands has been using the service since its private beta launch in November. These brands include JetBlue, the Los Angeles Times, Lil' Wayne, Ben & Jerry's and Edelman Digital.

Crowdbooster is free at the basic level, but consumers must pay an upgrade fee of $20 per month to use the service for between three and ten accounts. Yean said the service will continue to evolve and offer more features, such as more targeted content-sharing suggestions.

The company is mainly counting on word-of-mouth marketing to raise awareness for the service, but is also conducting some media relations and social media outreach. 

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