Broadcast monitoring space busy after VMS closure

NEW YORK: Following the closure of VMS, the media monitoring space has been busy as former VMS clients seek new providers, leading to an uptick in business for companies such as Cision and Critical Media.

NEW YORK: Following the closure of VMS, the media monitoring space has been busy as former VMS clients seek new providers, leading to an uptick in business for companies such as Cision and Critical Media.

Former VMS clients who have switched over to Cision include Netflix, ADT Security, Weber Shandwick, Edelman, Golin Harris and Stub Hub.

“It was a very sudden closure of the business for both the employees and customers,” said Peter Granat, president and COO of Cision. “The realization has just started to set in over the last 24 to 48 hours.”

In response to the large volume of business filtering over, Cision has beefed up its client service team. The company has hired Joan Kilanowski, former VP of major accounts in VMS' news division, and Anthony Ruggiero, former VP of news sales at VMS. Both were brought on to help to help transition VMS clients over to Cision.

“We were surprised on Friday and moved quickly to put the teams in place to help clients transition over to our broadcast monitoring services,” Granat said.

The quick transition meant the new hires from VMS were not exposed to Cision's typical on-boarding process, but Granat said they will be at a later date. He also expects to bring on more former VMS employees if the volume of in-bound inquiries remains high.

“Right now we are trying to get the clients set up and that's primarily done through the account teams,” Granat said.

Critical Media has experienced a similar influx of business into its Critical Mention TV and radio monitoring platform over the past week.

“Things have been in a flurry since VMS filed for bankruptcy last Friday,” said Sean Morgan, CEO of Critical Media. “Our client services and sales teams have been working double time to onboard the VMS clients left in the lurch.

Morgan added that Critical Media, like Cision and other companies in the monitoring space, has met a number of former VMS employees in recent days and plans to extend offers to those who are a good fit with the company's corporate culture.

“We hope each and every former employee finds a new home quickly and that all former VMS customers transition seamlessly onto new monitoring platforms,” Morgan said.

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