P&G puts Gillette up for review

CINCINNATI: Procter & Gamble is putting its Gillette brand up for review, following a 20-year relationship with Porter Novelli as AOR.

CINCINNATI: Procter & Gamble is putting its Gillette brand up for review, following a 20-year relationship with Porter Novelli as AOR.

The company issued the review, according to Damon Jones, global communications manager of male grooming at Procter & Gamble, to look for skills and capabilities available for the future as the brand evolves. Omnicom-owned Porter Novelli has been invited to pitch for the account.

The agency that is selected will focus on an integrated PR approach, working on both traditional and social media channels, and will also work closely with all of the company's marketing disciplines.

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