Chamber instigates jobs blitz

WASHINGTON: The US Chamber of Commerce is pulling out all the stops to promote its six-point jobs creation plan, including a social media blitz aimed at creating a member-driven "grassroots storm" back to Congress.

WASHINGTON: The US Chamber of Commerce is pulling out all the stops to promote its six-point jobs creation plan, including a social media blitz aimed at creating a member-driven “grassroots storm” back to Congress.

The plan was first teased August 31 at its annual press briefing in advance of the Labor Day holiday, kicked off by Chamber CEO Tom Donohoue.

Details of the plan were unveiled Monday in an “open letter” to Congress and President Barack Obama, which the Chamber posted on its website and distributed to media. Today, full-page ads with excerpts of the letter appear in The Wall Street Journal and USA Today, in addition to political and Washington, DC-based publications.

The Chamber has also written an op-ed that summarizes the plan. Thomas Collamore, SVP of communications and strategy at the Chamber, told PRWeek it hopes to place “it in a Midwest newspaper where they are really hurting for jobs.”

“We'll also put our usual talking heads on TV,” added Collamore.

The Chamber will also use social media, including its Facebook page, Twitter feed and blog to urge its member network to let Congress know they want action.

“We believe there are very specific actions that can be taken right now without needing to be debated or talked about. So we will be sending out tailored messages to our network telling them to contact their Congress member about those actions,” Collamore said. “We want to create a grassroots storm, so to speak, back to Washington.”

The PR campaign is being handled internally, he confirmed.

The campaign comes on the heels of other job action plans being unveiled this week, including one from President Obama. “We know there are going to be a lot of plans out there,” Collamore said.  “And so we had that in mind all along – to get our plan out there first.”

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