Vocus formalizes Shankman's role following HARO acquisition

BELTSVILLE, MD: Vocus has named Peter Shankman into a full-time role as VP and small business evangelist. The company purchased Shankman's PR service Help A Reporter Out (HARO) in June last year

BELTSVILLE, MD: Vocus has named Peter Shankman into a full-time role as VP and small business evangelist. The company purchased Shankman's PR service Help A Reporter Out (HARO) in June last year. In addition to continuing to play a lead role for HARO, Shankman's new position will include generating ideas for product development, leading webinars and live chats, speaking engagements, and educating small businesses on the company's products.

Vocus, a cloud-based PR and marketing software provider, said that while HARO remains a free service, it plans to introduce some paid features for the tool later this month.

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