Yesterday, Cargill issued a press release as a cautionary measure, recalling approximately 185,000 pounds of 85-percent-lean fresh ground turkey products after the USDA confirmed one test sample yielded low levels of the salmonella strain.
"Although there are no known illnesses associated with the current recall, out of an abundance of caution we quickly ramped up and initiated it," said Michael Martin, director of communications at Cargill. "The news release crossed the wire at 3:04 AM central time Sunday morning."
Martin said the company's corporate affairs team initiated cross-functional crisis management efforts, including providing counsel and coordination for internal and external communications strategy, tactics, and messaging.
In early August, the company joined forces with the CDC and USDA to respond to the recall of 36 million pounds of ground turkey tied to its processing plant in Springdale, AR. The response included using social media channels."Coming after last month's event we opted to act out of an abundance of caution and voluntarily recall the product and stop the production line," said Mike Fernandez, VP of corporate affairs for Cargill, speaking from a business trip in China. "No cases of illness have been reported and the likelihood is that little has been consumed."