Walgreens builds on location-based activity for flu job

The flu season is quickly approaching and Walgreens is once again turning to social media to get the word out about vaccinations. This time it's for a good cause.

The flu season is quickly approaching and Walgreens is once again turning to social media to get the word out about vaccinations. This time it's for a good cause.  

The chain is using Foursquare and Facebook to promote a program for customers to award more than $6 million free flu shot vaccines, which amounts to about 200,000 vouchers, to the American Diabetes Association, AmeriCares, Feeding America, League of United Latin American citizens, and the National Urban League.

The vouchers are reserved for the uninsured, underinsured, and those those cannot afford the vaccination. So, how does it work? It's pretty simple. Participants can donate either through Facebook or Foursquare with only a few clicks. From now until October 8, every time someone checks in at any Walgreens branch in the US through Facebook Places or Foursquare, the drugstore retailer will donate one flu shot voucher to a deserving individual.

Social media users can also cast their vote for the charitable organization they would like to receive the largest number of vouchers. Walgreens will award incremental flu shot vouchers based on the number of votes the organizations received. The chain will also provide an additional 20,000 vouchers as a "base donation" to the five participating organizations.

This drug retailer is no stranger to location-based social media. As PRWeek reported last week, Walgreens has used social media to provide information to consumers based on check-ins and check-outs. According to Adam Kmiec, location is a "major part" of its social strategy. In fact, Walgreens has the largest following among chain drugstores on Foursquare and, with its charitable flu shot campaign, it appears set to remain in top spot.

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