FDA plans two tobacco RFPs to target youth

ROCKVILLE, MD: The FDA is set to award two communications contracts worth a total of up to $14 million aimed at stopping young people smoking.

ROCKVILLE, MD: The FDA is set to award two communications contracts worth a total of up to $14 million aimed at stopping young people smoking.

The scope of the work is contained in two pre-solicitation notices about multiple award $7.0 million IDIQ contracts for assignments under the Family Smoking Prevention and Tobacco Control Act passed in 2009. Under the law, the FDA is charged with addressing young people's tobacco use and dependence.

Tasks for both RFPs include conducting qualitative and quantitative consumer-based research, developing strategic media for broadcast, print, outdoor, and digital platforms, creating Web content, and working with the FDA to publish journal articles.

The FDA plans to issue one RFP addressing a "large-scale, nationwide" audience. Campaigns will be developed on a national scale but also coordinated at regional, state, and local levels.

Another RFP will target at-risk and underserved populations such as minority ethnic and racial groups, homosexuals, people with disabilities, pregnant women, rural populations, current and former members of the military, and people of low socioeconomic status.

A solicitation notice is scheduled to be issued "on or before" September 30.

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