SAN JOSE, CA: EBay recently expanded its relationship with Edelman, which has handled US PR for the online auction site since 2009, to provide PR support in the Asia-Pacific region as well.
Edelman will handle regional communications strategies, as well as provide support for eBay's cross-border trade business, which accounts for 20% of the company's annual gross merchandise volume.
EBay did not previously have a regional agency focused on Asia-Pacific. The company's regional communications team was responsible for selecting the agency.
In addition to providing PR support for eBay in the US and Asia-Pacific, Edelman is also working for eBay in parts of Europe, and supporting communications for PayPal in Australia.
EBay also still works with a number of other agencies to support different elements of its global portfolio, including Access Communications, APCO, Airfoil, The Hoffman Agency, Text 100, and Blue Rubicon.