NEW YORK: Burson-Marsteller was selected as AOR for the Great Place to Work Institute, following an RFP.
Burson will promote the organization's inaugural World's Best Multinational Workplaces list, which will be unveiled on October 27. The firm will conduct onsite media relations, and work with listed companies to ensure C-suite attendance at the awards ceremony, which will be held at the New York Stock Exchange. The list will unveil the top 25 multinationals to work for in the world.
Overall, Burson will support the account on media relations surrounding ranking announcements, as well as coordinate communications with ranked companies.
Budget was not disclosed.