Dentsu retained as AOR for Marine Stewardship Council

TOKYO: The nonprofit Marine Stewardship Council (MSC) has named Dentsu Communications its AOR.

TOKYO: The nonprofit Marine Stewardship Council (MSC) has named Dentsu Communications its AOR.

MSC, which serves as a certification and ecolabel program for sustainable fishing and seafood traceability, retained the agency in July to implement a national media campaign to raise awareness for its market-driven approach to environmental change.

Dentsu's nonprofit client list also includes the Siemens Foundation, the College Board, Knowles Science Teaching Foundation and Merck Institute for Science Education.

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