Popchips hires Beitashour as PR director

SAN FRANCISCO: Natalie Beitashour has joined Popchips as the company's director of PR.

SAN FRANCISCO: Natalie Beitashour has joined Popchips as the company's director of PR.

Beitashour previously worked on Edelman's consumer team and as an account manager at Torme Lauricella. She has worked with lifestyle consumer brands including 24 Hour Fitness and the St. Regis Hotel during her career.

Popchips launched a consumer awareness campaign last November that named actor Ashton Kutcher the brand's “President of Pop Culture.”

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