Consumers still turn to newspapers (and their websites) for complicated local info

Consumers looking for breaking news and weather and traffic updates turn to local TV news.

Consumers looking for breaking news and weather and traffic updates turn to local TV news. However, those searching for more granular information on local schools and taxes pick up newspapers or visit newspaper websites, according to a new study from the Pew Research Center's Project for Excellence in Journalism.

The Pew Center, which surveyed 2,251 adults in January, found that nearly three-quarters of respondents (74%) watch local TV newscasts or look at local TV news websites at least weekly. TV is the source of choice for 89% of adults interested in the weather and 80% following breaking news, the respondents said. Meanwhile, newspapers, including their websites, are the medium of choice for 11 of 16 key topics, including local government, zoning, and taxes, according to the study.

That's no surprise, when one considers the sheer volume of information found in newspapers, compared to local TV newscasts. However, it does make me wonder if TV news organizations have missed an opportunity to become Internet news destinations in their own right, despite the fact that the Internet revolution hasn't threatened TV as clearly as it has print.

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