SYDNEY, AUSTRALIA: Hilton Worldwide has named CP Communications its agency for PR and social media in Australia.
The firm will manage Hilton's social media efforts in the country, as well as handle its PR strategies and promote new innovations at the company throughout Australia, New Zealand, and the Pacific. CP will also work with the hotel group's corporate office to reach out to consumers on a regional level.
In May, Hilton Worldwide named Anne Marie Chua its director of corporate communications for Asia Pacific. The company selected Edelman as its global AOR and the AOR for Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts two months earlier.