Burson opens first Direct Impact office in Europe

LONDON: Direct Impact, a wholly-owned subsidiary of Burson-Marsteller, has opened its first European office in London.

LONDON: Direct Impact, a wholly-owned subsidiary of Burson-Marsteller, has opened its first European office in London.

The firm, which specializes in grassroots public affairs, public education, and corporate reputation, had operated previously in only the US and Canada. From the London office, it will collaborate with field teams across the UK to offer services in other European countries.

The firm works with Fortune 50 companies, associations, voluntary groups, and coalitions in the automotive, consumer, and financial sectors in the US and Canada.

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