Land O'Lakes seeks agency for product launch

MINNEAPOLIS: Land O'Lakes is conducting an agency search for communications assistance for a product launch, according to numerous industry sources.

MINNEAPOLIS: Land O'Lakes is conducting an agency search for communications assistance for a product launch, according to numerous industry sources.

The dairy brand has begun a review process to find a firm that will also support the product after launch, according to sources familiar with the search. Details about the new product were not immediately available.

Land O'Lakes declined comment on the search process.

The company hired Olson PR as its corporate AOR in 2009 to raise brand awareness. Representatives from the firm did not respond to calls seeking comment.

Minneapolis-based Exponent PR is Land O'Lakes' digital AOR.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.