Habits: Wendy Lund, CEO, GCI Health

There is so much opportunity for women today - we need to capitalize on all the things our industry offers and overcome the inequities as we need to.

Morning ritual
It alternates between looking at my BlackBerry, preparing my daughter for school, and a two-hour commute to New York.

Required reading
My priority is to stay up to date on healthcare news from a broad range of print and online sources. I've never outgrown my monitoring roots.

First PR job
I was marketing manager at the United Way Gifts-in-Kind program, publicizing efforts for the world's largest online product donation marketplace, where items from the US' top brands and retailers are collected for the greater good.

Proudest career achievement
Managing the last 20 years of my career with rewarding jobs and two amazing kids.

Most regrettable career moment
Early in my career, I presented some financial information I didn't spend enough time understanding. Since that embarrassing session with a finance committee, I've made sure to understand every financial number associated with my business.

Best career advice you've ever given
“Stick with it. It will get easier and everything is possible.” That's the advice I give to other working women to encourage them through those challenging transitions we face. There is so much opportunity for women today – we need to capitalize on all the things our industry offers and overcome the inequities as we need to.

Favorite city to travel to on business

London, but I love Paris, too.
 
Person to call in a crisis
My father. He's a true entrepreneur and cuts to the solution quickly.

Mentor and why
My first boss, Pamela Maraldo, was my mentor and a huge influence early in my career. She helped me discover my passion for healthcare and, for nine years, reminded me every day to think strategically. Today, there are a lot of people I admire and continue to learn from.

Most distinct aspect of your personal office
Pictures of my children that are about 10 to 15 years old, and the boxes I still haven't unpacked after two years.

Ideal job, if not in PR?
CEO of Make-A-Wish Foundation or another similarly inspiring organization.

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