Canter to lead Viacom entertainment comms

NEW YORK: Viacom has named Kassie Canter EVP of communications for its entertainment group, which includes Comedy Central, Spike TV, TV Land, Atom.com, and Gametrailers.com.

NEW YORK: Viacom has named Kassie Canter EVP of communications for its entertainment group, which includes Comedy Central, Spike TV, TV Land, Atom.com, and Gametrailers.com. Reporting to Doug Herzog, president of the entertainment group, Canter will oversee corporate communications and entertainment publicity, including all of the division's internal and external communications.

She will also develop and execute a corporate communications strategy involving media relations, messaging, conferences, events, and other external communications activities. Additionally, Canter will manage the communications teams for the group's networks and digital properties.

Prior to joining Viacom, Canter was CCO at Oxygen Media. Previously, she was SVP of corporate communications and media relations at NBC. She has also worked as a communications consultant for a number of media brands including AMC Networks, Lifetime, The Weather Channel, and Nickelodeon.

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