Child's Play hires Bookstaber for social director role

NEW YORK: Child's Play Communications has hired Debbie Bookstaber as social media director. She will develop social media strategies and initiatives for clients.

NEW YORK: Child's Play Communications has hired Debbie Bookstaber as social media director. She will develop social media strategies and initiatives for clients.

Stephanie Azzarone, president of the agency, said Bookstaber's role will involve identifying approaches across social networking channels that best meet client objectives, enhancing and expanding the agency's blogger relationships, creating blogger referral and affiliate marketing programs, and analyzing the impact of programs.

Prior to joining Child's Play, Bookstaber was VP of strategy and business development at The Jar Group, where she handled the launch of the company's social media and affiliate marketing programs.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.