NEW YORK: MWW Group has appointed former Porter Novelli executive Mike Scheiner to the newly created role of SVP and executive creative director.
Scheiner, who began his role a week ago, will be responsible for the continued integration of MWW's creative services, as well as the agency's digital marketing, social media, and Dialogue Digital visual branding practice.
He will report to Jared Hendler, MWW's EVP and global director of digital and creative. Scheiner will oversee eight to 10 employees on the creative and technology teams.
Hendler said clients want a better understanding of the blurring lines among strategic PR, branding, and distribution across various digital channels and platforms. Scheiner's addition will help to address that, he said.
Scheiner added that mobile is taking on a larger role in the digital marketing space.
"Every marketer and brand really needs to have a mobile strategy and a mobile-optimized site at the most basic level," added Scheiner. "Search is being re-calculated through the way someone searches on Web versus the way someone searches on mobile. They are two different user experiences.”
Scheiner was most recently EVP and creative director of integrated branding and digital at Porter Novelli. He has worked with companies such as HP, Johnson & Johnson, Capital One, Pepsi, Gillette, ABC News, and Unilever. Scheiner also previously owned his own consultancy, Scheiner Inc.
Nick Charles, formerly the EVP and director of global content at Porter Novelli, joined Kaplow Communications last week as editor-in-chief and executive director of content. David Richeson also recently joined Kaplow from Porter Novelli as SVP of consumer technology.
A Porter Novelli representative confirmed that Scheiner had left the agency.