Golin's Bailey opens Advocom Group

ARLINGTON, VA: Lane Bailey, who ran GolinHarris' public affairs operations for more than a decade, has left his position to start his own venture, Advocom Group.

ARLINGTON, VA: Lane Bailey, who ran GolinHarris' public affairs operations for more than a decade, has left his position to start his own venture, Advocom Group.

Bailey opened Advocom, a communications and advocacy firm with headquarters in Arlington, VA, this month. It will focus on helping businesses navigate policy issues in Washington, as well as offering corporate communications support, message development, crisis communications, CSR communications, capital markets communications, research, and a host of other services.

“It's the culmination of my own interests but also my observations of the confluence of so much of our business in public affairs, corporate communications, and deal flow, the capital that supports business, and that's what I wanted to assemble,” said Bailey who also spoke of the need to break down silos that separate such functions within organizations.

Advocom is launching with nine staff members, including Bailey as CEO, and a handful of clients including the trade organization PhRMA and T-Mobile.

Bailey was most recently president of public affairs and director of global public affairs at GolinHarris. Prior to joining the agency, he was chief of staff for US Sen. Jay Rockefeller (D-WV).

"I can't think of another agency I would have rather worked at for 13 years," Bailey said. "They taught me a lot, and I had the chance to build something and I feel I accomplished a lot."

He will remain with Golin in a consulting role to ensure a smooth transition with clients, said Fred Cook, CEO of the firm. Joe Clayton, EVP of public affairs, will “take over the day-to-day” of the global public affairs function at the agency, Cook said. Clayton, a former president and CEO of Widmeyer, joined Golin in January. Susan Porter-Corsini continues to lead the agency's Washington office as MD, as she has for the last three years.

Advocom also has a presence in New York, Brussels, and Beijing through an alliance with North Head led by John Russell, a former Weber Shandwick Asia-Pacific executive.

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