Travelocity to embrace social media for holiday 'task force'

SOUTHLAKE, TEXAS: Travelocity will boost its social media engagement efforts next week to keep consumers informed about conditions during some of the busiest travel days of the year.

SOUTHLAKE, TEXAS: Travelocity will boost its social media engagement efforts next week to keep consumers informed about conditions during some of the busiest travel days of the year.

The company will place “spotters” in five airports next Tuesday and Wednesday to post Twitter updates on travel topics such as security wait times and flight cancellations and delays. The employees, who will also interact with travelers and take photos, will be located in airports in Chicago, Dallas-Fort Worth, Los Angeles, New York, and Washington. Edelman is supporting the campaign. 

“We take time to put them through media training, so it's fun for some of our employees who aren't on the PR team to get some insight into what it's like to work with the media,” said Joel Frey, senior director of PR at Travelocity.

In addition to the “Thanksgiving Task Force,” Travelocity will use its “Window Seat” travel blog to post holiday tips and promote flight-tracking tools. Its “Roaming Gnome” mascot will also make appearances at the airports, offering travel advice.

To promote the initiative, the company is taking part in interviews with local and national media, and encouraging consumers to tweet about airports and travel conditions using the hashtag #TravelocityTTF.

“Whenever we do any sort of activity like this where we're positioning Travelocity as a resource for travelers, social media is going to be a part of that because it's just the most direct way to talk to [consumers],” Frey said.

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