Euro RSCG creates integrated campaign for Cracker Barrel

LEBANON, TN: Euro RSCG Chicago has launched the first phase of an integrated brand campaign for Cracker Barrel Old Country Store.

LEBANON, TN: Euro RSCG Chicago has launched the first phase of an integrated brand campaign for Cracker Barrel Old Country Store.

The agency created the effort, called "Handcrafted by Cracker Barrel,” to refresh the brand, engage with consumers, and increase traffic to the company's stores. It will use channels including broadcast, radio, print, and digital to promote the initiative.

Euro will also use exclusive music deals as a major aspect of the initiative, since Cracker Barrel runs its own record label.  

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