GNC searching for agency to bolster consumer outreach

PITTSBURGH: Nutritional supplement retailer GNC is searching for a PR agency to boost consumer engagement.

PITTSBURGH: Nutritional supplement retailer GNC is searching for a PR agency to boost consumer engagement.

Jeffrey Hennion, EVP and CMO at the company, said in a statement that “we realize GNC has a unique opportunity to be a deeper part of our consumers' lives.”

“Finding the right partner for our PR efforts is part of that strategy, which is a project on which we're working now,” he said.

The company is not using a formal RFP process to find a consumer AOR, according to a source familiar with the process.

Marketcom PR handles corporate communications for GNC.

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