World Economic Forum digital leader joins Burson

GENEVA: Burson-Marsteller has appointed Matthias Lüfkens leader of its digital practice across Europe, the Middle East, and Africa (EMEA).

GENEVA: Burson-Marsteller has appointed Matthias Lüfkens leader of its digital practice across Europe, the Middle East, and Africa (EMEA).

Lüfkens, who has served as head of digital media at the World Economic Forum since 2004, will integrate digital communications into client strategies and develop mobile marketing and business management efforts.

Based in Geneva, he will work with all the firm's accounts in EMEA, including government organizations, corporations, and consumer brands.

While at the World Economic Forum, Lüfkens created social media and digital strategies for Fortune 500 companies and nonprofits. He previously worked at French-Swiss business magazine Bilan as a social networks columnist.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.