Smart communications advice is more valuable than ever before

November was an incredibly busy month at PRWeek, as we enjoyed our annual NEXT Conference, 40 Under 40 luncheon celebration, and the judging day for the inaugural Diversity Distinction in PR Awards.

November was an incredibly busy month at PRWeek, as we enjoyed our annual NEXT Conference, 40 Under 40 luncheon celebration, and the judging day for the inaugural Diversity Distinction in PR Awards.

The diversity awards, produced in conjunction with the Council of PR Firms, are a very important new program for us and we were delighted with the quantity and quality of submissions. The winning entries truly set the standard for next year and we hope this initiative will become a regular fixture on the PR calendar until such time as it is no longer needed.

The NEXT Conference, now in its fourth year, has become just such a fixture. Our delegates enjoyed a top-quality mixture of thought-provoking and entertaining keynote speeches, panel debates, and interactive roundtables. The TimesCenter in Manhattan was a fitting location for such a prestigious event and we look forward to building on this next year as the conference establishes itself as the definitive place for the big debates that define our industry.

There is no slowing of pace in December, which kicks off with our PRWeek Awards judging. You will be able to read all about the shortlisted entries for the big prizes in our first issue of 2012.

Another year is drawing to a close and, as our Book of Lists feature demonstrates, the amount of big news stories revolving around communications and personal or corporate reputation shows no sign of abating. This month's guest columnist, WPP Group CEO Sir Martin Sorrell, points out there has never been more need for smart communications advice - the skills demonstrated in abundance by you, our PRWeek readers.

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