Habits: Marlo Fogelman, principal, Marlo Marketing/Communications

Never dismiss an opportunity. Especially in terms of business development, never say never.

Morning ritual
First thing, I down a shot of antioxidant juice. I then check email and that day's m.blog post for any last-minute edits.

Required reading
We're a Boston-based general consumer firm with practices in beauty, lifestyle, hospitality, beverage, and professional services. That translates to me reading everything. The only subscription I get to my house is Time, which I've read avidly since law school.

First PR job
My first position was at a Boston PR firm. I was the account lead on the Starbucks New England team. This was in 2000, when lattes weren't everyday norms and this Seattle-based company was opening on Dunkin' Donuts' turf. Needless to say, there were challenges, but it was an amazing opportunity at a pivotal time in its growth.

Proudest career achievement
I have two. The first is Starbucks moving with me twice, from my first agency job to my second and then when I left to start my own firm. It gave me the infrastructure and confidence to go out on my own. The second was making it through the recession and keeping my team in place – no layoffs, pay cuts, or furloughs.

Most regrettable career moment
Making some wrong hires. If anyone had told me finding strong people to do consumer PR in Boston would have been my biggest challenge, I would have laughed. It's turned out to be very true.

Best career advice
Never dismiss an opportunity. Especially in terms of business development, never say never. I'm always open to taking a meeting, even if at first glance it doesn't seem like a fit.

Most distinct aspect of your personal office
Puppy toys and accessories from my Shih-poo and our office mascot, Lulu.

Favorite city to travel to on business
New York. Everything is on warp speed. I feel as if am incredibly productive.

Person to call in a crisis
One of my best friends, who is a successful restaurateur. He always has my back and helps me chart the right course of action.

Mentor
I learn from everyone around me. I like to fill the room with people a lot smarter than me.

Ideal job, if not in PR
Film editor. I love the process of crafting stories, which is one of the reasons I love PR.

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