PARIS: Publicis Groupe has acquired Polish agency Ciszewski Public Relations, which specializes in technology and financial communications, as well as consumer and sports marketing.
Ciszewski's three brands, Ciszewski PR, Ciszewski Marketing Sportowy, and Ciszewski Financial Communications, will be integrated into Publicis' MSLGroup.
The new entity will operate as Ciszewski MSL and will work alongside MSL Warsaw, which specializes in the healthcare, corporate, and consumer spaces.
Jerzy Ciszewski, founder and president of Ciszewski, will lead MSLGroup Poland. He will report to Anders Kempe, the London-based president of MSLGroup EMEA. Sebastian Hejnowski, MD of Ciszewski PR, was appointed COO of MSLGroup Poland.
Financial terms of the deal were not disclosed.