Smart Storage Systems taps McGrath Power as AOR

NEWARK, CA: Smart Storage Systems, a designer and manufacturer of storage products, has hired McGrath Power as AOR.

NEWARK, CA: Smart Storage Systems, a designer and manufacturer of storage products, has hired McGrath Power as AOR.  

The agency will develop and execute a full communications program to introduce, rebrand, and establish the company as a leader within its market. The work will involve media and analyst relations, social media, and customer engagement efforts.

“We're really looking at them to guide us as to where we spend our money and energy in terms of getting brand recognition,” said Esther Spanjer, director of marketing at Smart Storage Systems.

McGrath Power was among five agencies that pitched for the account. The company has not worked with a PR firm in the past.

“They're in a very competitive market and have some very big competitors, so it's really giving them their just do in a very noisy market,” said Jonathan Bloom, CEO at McGrath Power.

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