PAN wins Brazilian footwear organization contract

BOSTON: Abicalçados, the Brazilian Footwear Industry Association, has named PAN Communications its AOR to increase brand recognition in the US.

BOSTON: Abicalçados, the Brazilian Footwear Industry Association, has named PAN Communications its AOR to increase brand recognition in the US.

PAN will handle media outreach, digital efforts, and event support for Abicalçados. The agency will focus on raising consumer awareness for the company by incorporating Brazil's fashion and culture into its consumer outreach. PAN will also work to increase the brand's b-to-b presence in the US.

In fashion, PAN also works with Tiffany & Co. It previously worked with David Yurman and Cole Haan.

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