Georgia seeks firm for emergency campaign

ATLANTA: The Georgia Emergency Management Agency is conducting an RFP process to pick a firm to provide PR support for a statewide campaign promoting self-reliance after a disaster or emergency.

ATLANTA: The Georgia Emergency Management Agency is conducting an RFP process to pick a firm to provide PR support for a statewide campaign promoting self-reliance after a disaster or emergency.

The state government organization received three bids for work on the campaign, which has an estimated budget of $500,000, before its December 6 deadline, said Willie Moon, a state purchasing officer. The organization will make a decision on the account in January, according to the RFP.  

Cookerly Public Relations has been the AOR for the “Ready Georgia” effort since it launched in 2008.  

Moon declined to say which firms are in the running for the account. However, state records show that Cookerly, Communiqué Management, and GolinHarris met with the organization last month to express preliminary interest in the account. The firms did not return requests for comment

Ready Georgia's campaign elements include an interactive website, local events, and speaking engagements, online community toolkit, broadcast, and print advertising, and public awareness messaging.

The campaign informs residents about the need for stockpiling necessary supplies and developing communications plans to maintain self-sufficiency for at least 72 hours following such emergencies as hurricanes, floods, and terrorist attacks.

State data shows that as many as 80% of Georgians are not adequately prepared to react to a disaster, and many who say they are prepared are unclear about what they would need in the wake of a disaster, GEMA said in briefing document.

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