Adconion conducts agency review

SANTA MONICA, CA: Adconion Media Group, an independent content and audience network, has issued an RFP seeking a PR agency.

SANTA MONICA, CA: Adconion Media Group, an independent content and audience network, has issued an RFP seeking a PR agency.

The company is searching for a firm to help it expand its customer base by building brand awareness for its business units, including Joost Media, Adconion Direct, Magnify Platform Services, and Smartclip, according to documents obtained by PRWeek.

The agency will also work to establish each business unit as a leader in its space and increase industry awareness. Specific PR duties will include media and analyst relations, measurement, social media development, event management, speaking opportunities, press release development, awards identification and submissions, and thought leadership counsel.

Adconion began to notify agencies on Tuesday if they had advanced to the second round of the search process. Final presentations will take place later this month, and a contract will be finalized by January 6. The selected firm will begin work on January 9, according to the RFP documents.

An AMG representative did not immediately return calls seeking comment

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