New York searches for agency for fashion project

NEW YORK: The New York City Economic Development Corporation has issued an RFP seeking an agency to run its "Project Pop-Up" fashion competition.

NEW YORK: The New York City Economic Development Corporation has issued an RFP seeking an agency to run its “Project Pop-Up” fashion competition.

The program is one of the six initiatives created last year by the city to support New York's $55 billion fashion industry, which employs 165,000 people.

Competing agencies will be asked to submit ideas for a unique shop or online retail center for the pop-up competition. The winning concept will be developed into a temporary store, which will be promoted with marketing and PR assistance.

“Project Pop-Up will serve to accelerate the growth of budding fashion retail concepts by offering mentoring, business support, and high-traffic retail space at little to no cost to the winning company or companies,” said Kyle Sklerov, spokesperson for NYCEDC.  

The winning firm will have a budget of $175,000 to run the program, said Sklerov. He added that the number of winning companies, the locations of the pop-up stores, and the competition details are yet to be determined. The city is inviting agencies from across the nation to participate in the search process, with submissions due February 14, 2012.

The five other initiatives supporting fashion in New York are NYC Fashion Fund, New York City Fashion Draft, Fashion Campus NYC, New York City Fashion Fellows, and Designer as Entrepreneur.

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