NEW YORK: Porter Novelli has acquired Atkins + Associates, a life sciences agency based in San Diego.
The agency will be part of a new unit, Porter Novelli Life Sciences, which will also include the life sciences team of Porter Novelli subsidiary, FischerHealth, which will be supported by Porter Novelli's global resources.
Atkins + Associates will operate under the Porter Novelli Life Sciences name, but retain all of its management team and staff, as well as its commitment to servicing only the life sciences sector, per a company release. Porter Novelli Life Sciences will have offices in San Diego and New York.
"We believe much of the life sciences industry has been underserved in terms of quality and breadth of service available," commented Helen Ostrowski, CEO, Porter Novelli, in a release.
Porter Novelli Life Sciences will be led by Carin Canale, president; Amy Martini, EVP; and Miriam Weber, EVP. Canale was previously managing director at Atkins + Associates. Martini and Weber have been co-leads of FischerHealth's life sciences practice, which they developed after Porter Novelli acquired FischerHealth.
Susan Atkins will serve as chair, continuing to provide strategic counsel and representing the agency and its clients externally. Porter Novelli Life Sciences will report to Greg Baird, a Porter Novelli partner and leader of its health care industry group.
FischerHealth, headquartered in Los Angeles, will continue to focus on medical devices and diagnostics, health services, and health information technology.