EAST RUTHERFORD, NJ: Two weeks ago, New Jersey signed into law a ban on smoking in indoor public areas. The legislation followed a decade-long public affairs campaign by MWW Group on behalf of New Jersey Breathes (NJB), a coalition of 40 organizations dedicated to lowering smoking rates.
"It's a huge victory," said Jon Hendl, VP in MWW's public affairs practice.
Larry Downs, director of NJB, noted that MWW helped garner support for the issue in the state's legislature.
"This is not a policy that was widely supported 12 months ago," he said.
To inject a human element into the issue, Hendl said MWW took pictures of 5,000 New Jersey residents and made posters, which included information on their district. The posters were then distributed to lawmakers.
"Putting those faces in front of people is a meaningful way... is a devastatingly effective way to move public policy," added Downs.
NJ Breathes also worked with lobbying firm Pringle Quinn Ansano on the issue.